SEO Made Easy Part 2: Choosing an Effective Keyword Phrase

Since a keyword phrase is so critical to better SEO, I feel compelled to explain the steps of how to choose one first. Then, I will tell you briefly where it goes. If you missed part one, really, you should go back and read it.

SEO Made Easy Part 2
A tutorial in layman’s terms about getting your online shop found.

A Scenario.
You opened a new online shop. Your carefully crafted items are displayed showing off your newly honed product photography skills and amazing descriptive writing which even the seeing impaired can easily visualize. You have all your virtual ducks in a row: banner, announcement, profile, and policies all filled. You wait for customers to come rushing in, but all is quiet in the online front. Your views are low and your shop is like an ice cream store... in the dead of winter ... in Alaska ... during a blizzard. In disbelief, you keep refreshing your screen to see if new views have come in. Nope. Nada. So, you wander into the Forums and ask “is this website broken?”

Effectiveness Counts.
Using an effective keyword phrase means the difference between getting views from Google on your listings versus getting no views at all. What makes up an effective keyword phrase?

An effective keyword phrase includes:
1. general shop category (i.e. art, handmade)
2. specific item category (i.e. paintings, purses)
3. a unique selling point (i.e. textured, fabric)

Since presumably you have a good grip on 1 (where you are selling), and 2 (what you are selling), then number 3 will be our focus.