Thursday, July 21, 2011

Rejection Story #2: A Marketing Lesson

I am not an Etsy rock star and my shop is not one of those that rocketed out of the gate when I started. In the past few months, however, I have been getting orders and sales consistently in my online shop. Apparently, slow and steady can at times, win the race. I found out that my natural inclination of burying myself in my art and avoiding self promotion is not a good way to sell successfully online. Who would have known?

Rejection Story #2: How being rejected found me the courage to self-promote (Part 1).

Self promotion is as a natural to most artist types as it is for Hollywood celebrities to have the propensity to stay married. Of course, as generalities go, there are always exceptions: Tom Hanks and Rita Wilson come to mind. Unfortunately, I am not an exception in the self promotion arena. I am one of those artist types who think self promotion is a four letter word.

The great irony is I began selling my handmade jewelry at local festivals. By virtue of showing up, it is a non stop buffet of self promotion. There, I had to set up a tent, lay out my lovingly made jewelry, and basically try to self promote. It was a lot like trying to sell my soul and watching it getting rejected over and over again. Not very pretty.

Fortunately, I am married to a natural self or otherwise promoter: he is a professional business marketing guru. So at the local festivals, we found a great system - he would promote and sell my handmade jewelry whilst I pretended I was anywhere else but there. Quite literally, I would sit at the back of the tent and wire wrap and do consults for custom work; he would greet everyone who walked by and hand out my business cards. For me, it was perfect. My husband was in his element doing what he did well and I could ignore that whole self promotion - selling part of the business. Best of all, my soul was not being rejected.

Wednesday, July 6, 2011

What IS a Swarovski Crystal?

If you ask me, I say very pretty, blingy, shiny little things. That is what they are to me.

However, if you tend to be of the more scientific persuasion, then my “know -it-all” geologist husband’s answer may be better suited for you. Essentially he said, “It's a crystal created from naturally occurring materials, fired at extremely high temperatures to fuse it organically at the atomic level, and cooled slowly to create the perfect prism structure which are inherent to crystals.” My best synopsis and interpretation of his “blah, blah, blah.”

Of course, being a sometimes cynical and know it all wife, I researched what my husband told me, just to be sure. So, here is what I did find on Swarovski.