When I started my online shop on Etsy, little did I know that I would also start a little online empire. For years, I owned a website which chugged along happily on a small railroad track in the middle of Siberia. Nevertheless, it got some people where they needed to go.
Then, I learned that in order to own a successful online shop, I would have to promote actively online. Thus my journey began and, I started to develop my little online empire. I joined Facebook, opened a fan page, I flickered, I followed blogs, and I even started my own blog (actually two, but I won’t bore you with the details).
“Why?” you ask. (A question I ask myself every day). Actually the answer is quite simple. I created my online empire so that I could create good links back to my online shop.
Then, I learned that in order to own a successful online shop, I would have to promote actively online. Thus my journey began and, I started to develop my little online empire. I joined Facebook, opened a fan page, I flickered, I followed blogs, and I even started my own blog (actually two, but I won’t bore you with the details).
“Why?” you ask. (A question I ask myself every day). Actually the answer is quite simple. I created my online empire so that I could create good links back to my online shop.
For those of you out there who think that the only reason you are blogging, facebooking, and twittering is so that you can create followers who will worship you and then buy your wares, I have news for you. That is only part of the reason you are doing what you are doing. The other reason is called back links.
Definition
What is a back link? It is a link to your website via a back door, not the front door. If entering your online shop via the front door is by someone typing your “www.shopname.etsy.com” or “www. yourownempire.com” on Google; then, entering your online shop via the back door is by someone clicking on a link from someplace else on the web to get inside your online shop. A back link.
Why do you need back links?
You need them to impress Goggle and get better SEO (search engine optimization for those of you who fell asleep during the first three lectures) for your website. Imagine Google as the new nerdy kid in school. He does not know anyone, and even the geek squad won’t let him sit at their lunch table. He is easily impressed with whom he perceives as the cool and popular kids. He wants to be friends with them. How does he figure out who the cool kids are?
Definition
What is a back link? It is a link to your website via a back door, not the front door. If entering your online shop via the front door is by someone typing your “www.shopname.etsy.com” or “www. yourownempire.com” on Google; then, entering your online shop via the back door is by someone clicking on a link from someplace else on the web to get inside your online shop. A back link.
Why do you need back links?
You need them to impress Goggle and get better SEO (search engine optimization for those of you who fell asleep during the first three lectures) for your website. Imagine Google as the new nerdy kid in school. He does not know anyone, and even the geek squad won’t let him sit at their lunch table. He is easily impressed with whom he perceives as the cool and popular kids. He wants to be friends with them. How does he figure out who the cool kids are?
