SEO Made Easy Part 3: Strategic Placement Of Your Keyword Phrase

A tutorial in layman’s terms about getting your online shop found.

I am sure that you have seen the forum posts which seem to come weekly from newbies.

OP (opening post): “How’s everyone's shop doing? Sales are sloooow for me.”
S1 (seller 1): “Slow here. But this month is always slow. Waiting for next month.”
S2 (seller 2): “Mine is GREAAAT!” Sounds like that tiger on the cereal box.
OP: “Really? I thought maybe there was a huge black out and no one can get online.”
S1: “Nah, it’s slow this time of year. Well, you’re here.” There’s always one in the bunch.
S2: Has disappeared. Just when OP and S1 were going to ask S2 “what’s your secret?”

Seller 2 checked their e-mail and found more orders waiting for them to fill. So they left the forums to get actual work done. They have figured out how to optimize their SEO by using an effective keyword phrase and properly placing it in their Etsy shop.

The Point.
Your effective keyword phrase needs to be placed in your Etsy Shop clearly and strategically. Clearly so that Google knows exactly what your keyword phrase is and strategically so that Google can easily find your keyword phrase.

Clarity.
Have you ever had a conversation with someone for an hour and never really understood what they were trying to say? What did you do? You walked away backwards and made sure they were not following you.

Your keyword phrase placement is like delivering a good thesis presentation. State what your intention is, state it again in the middle, and in conclusion, state the thesis again just in case people really did fall asleep in the middle of your Pulitzer prize winning speech. Repeating a point clarifies your point to your audience. Google is your limited attention span audience.