If you just realized that you have clicked your refresh page button for your Etsy shop for the 10th time within the last hour, it is time to do something slightly more productive to get your online shop found again. Here are
3 Tips to Help Freshen Up Your Etsy Shop and Be Found Again
1. Add new items.
I know it has been said a million times. But really, add new items. If you are not selling, it is even more imperative to add new items in order to be found. Need to be convinced?
Scenario A
Someone is following your shop via Twitter, blogging, Facebook or just on Etsy in general. Think of this someone as your secret-admirer, internet-stalker type but in a good way. Then, you add something new to your shop. Now, this secret admirer will probably check out your new widget. Since they already like your stuff, they will most likely post it on their internet planet. In turn, their internet planet finds your shop. So now, you have connected with people who have not seen your stuff before.
Scenario B
Some Etsian is bored and is killing time by scrolling through the “Promote Your New Listings Here” threads which dot the Etsy Team worlds. (Yeah, you know you’ve done that once or twice). So now, you have something to add to those threads. Then, instead of someone else’s shop getting discovered by other bored Etsians, they are clicking on your link and checking your stuff out! Not to mention that your link creates a new relevant backlink to your shop which as we have discussed before is always a good thing.
Showing posts with label hints. Show all posts
Showing posts with label hints. Show all posts
Thursday, November 10, 2011
Thursday, February 3, 2011
SEO Made Easy Part 3: Strategic Placement Of Your Keyword Phrase
A tutorial in layman’s terms about getting your online shop found.
I am sure that you have seen the forum posts which seem to come weekly from newbies.
OP (opening post): “How’s everyone's shop doing? Sales are sloooow for me.”
S1 (seller 1): “Slow here. But this month is always slow. Waiting for next month.”
S2 (seller 2): “Mine is GREAAAT!” Sounds like that tiger on the cereal box.
OP: “Really? I thought maybe there was a huge black out and no one can get online.”
S1: “Nah, it’s slow this time of year. Well, you’re here.” There’s always one in the bunch.
S2: Has disappeared. Just when OP and S1 were going to ask S2 “what’s your secret?”
Seller 2 checked their e-mail and found more orders waiting for them to fill. So they left the forums to get actual work done. They have figured out how to optimize their SEO by using an effective keyword phrase and properly placing it in their Etsy shop.
The Point.
Your effective keyword phrase needs to be placed in your Etsy Shop clearly and strategically. Clearly so that Google knows exactly what your keyword phrase is and strategically so that Google can easily find your keyword phrase.
Clarity.
Have you ever had a conversation with someone for an hour and never really understood what they were trying to say? What did you do? You walked away backwards and made sure they were not following you.
Your keyword phrase placement is like delivering a good thesis presentation. State what your intention is, state it again in the middle, and in conclusion, state the thesis again just in case people really did fall asleep in the middle of your Pulitzer prize winning speech. Repeating a point clarifies your point to your audience. Google is your limited attention span audience.
I am sure that you have seen the forum posts which seem to come weekly from newbies.
OP (opening post): “How’s everyone's shop doing? Sales are sloooow for me.”
S1 (seller 1): “Slow here. But this month is always slow. Waiting for next month.”
S2 (seller 2): “Mine is GREAAAT!” Sounds like that tiger on the cereal box.
OP: “Really? I thought maybe there was a huge black out and no one can get online.”
S1: “Nah, it’s slow this time of year. Well, you’re here.” There’s always one in the bunch.
S2: Has disappeared. Just when OP and S1 were going to ask S2 “what’s your secret?”
Seller 2 checked their e-mail and found more orders waiting for them to fill. So they left the forums to get actual work done. They have figured out how to optimize their SEO by using an effective keyword phrase and properly placing it in their Etsy shop.
The Point.
Your effective keyword phrase needs to be placed in your Etsy Shop clearly and strategically. Clearly so that Google knows exactly what your keyword phrase is and strategically so that Google can easily find your keyword phrase.
Clarity.
Have you ever had a conversation with someone for an hour and never really understood what they were trying to say? What did you do? You walked away backwards and made sure they were not following you.
Your keyword phrase placement is like delivering a good thesis presentation. State what your intention is, state it again in the middle, and in conclusion, state the thesis again just in case people really did fall asleep in the middle of your Pulitzer prize winning speech. Repeating a point clarifies your point to your audience. Google is your limited attention span audience.
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